In 2006 Liz was working at a little teashop in Jersey City, NJ where Holly
was a customer. A meeting place for the area’s artistic and entrepreneurial
communities, the shop proved to be the perfect place for an idea to grow
into a business. They first thought out the Bag the Habit logo on a bench
outside the cafe, and launched the brand with a design exhibition featuring
bags made by 25 local artists. Today, creativity and collaboration remain at
the core of Bag the Habit’s model. Liz and Holly work hands-on with suppliers integrating sustainable practices into the supply chain, partner closely with
brands to bring reusability to their stores, and are leading educational and
legislative initiatives to reduce disposability. They also still love to meet in cafes! |
